We’re reach the twentieth episode on Outsourcinglive. This is an exciting one, where I interview the founder of a software company whose created a tool that allows you to find markets that are untapped for videos. Huge potential!

This software is called Video Shadow and there’s so many powerful features that allows you to do keyword research on Youtube. Then allowing you to optimize your videos for Youtube.

Also towards the end of this episode I will share with you a new tool I’m using to get lots of traffic to my videos.

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Items Mentioned In This Episode:

• Video Shadow: http://osrc.in/videoshadow
• SEO Linkvine: http://osrc.in/seolinkvine

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Transcript:

Wow! We’ve reached the twentieth episode on Outsourcing Live. This is an exciting one where I interview the founder of a software company who’s created a tool that allows you to find markets that are untapped for videos. Huge potential.

Towards the end of this episode, I will also share with you a new tool I’m using to get lots of traffic to my videos. Time to roll the music!

VO: Welcome to the Outsourcing Live podcast, where you will learn to build a virtual team to run your business. And now, your host, Tyrone Shum.

Tyrone:

Hi everyone, it’s Tyrone Shum from Outsourcing Live, and today I’m very excited to have another interview here with you with a special guest. And it’s something to do with a particular software to find out what your competition’s doing on Youtube and also find out what potentially you could do to find some good keywords to match into your Youtube channel and also your Youtube videos.

What I wanted to do is to introduce to you this person, his name is Charles Livingston and he’s created this software called Video Shadow. So welcome to the call Charles.

Charles:

Thanks Tyrone, how are you?

Tyrone:

Excellent, excellent. Charles, before we jump into the software, maybe let’s just give a little background of who you are so for people listening to this podcast get a feel of what you do and also what’s related to this software about what you do.

Charles:

All right, not a problem. Well, actually in my profession, actually I’m a chiropractor.

Tyrone:

That’s very interesting, completely different.

Charles:

Yeah it is, it is. But then again, a lot of chiropractors have the entrepreneur bug right?

Tyrone:

Exactly.

Charles:

So my bestfriend – yeah exactly. My bestfriend is Brad Callen and I’ve known him since kindergarten and then when I while I was going through chiropractic school, he was starting to make a million online. So I’m like oh my gosh, what am I doing? I’m on a wrong profession.

So push comes to show. He said hey man, just come over here, less stress more money, lots of fun. Hang out with your bestfriends all day or work really hard, work a 9 to 5 job. I said all right, you got me. And so I switched over to internet marketing. You know Brad, he’s an amazing software developer so -

Tyrone:

Yes.

Charles:

I had a great foundation there. One thing that he didn’t do was to go into video marketing and that was something that I kind of picked an interest in. So basically I just took what I knew from him and started applying to video and I noticed that there wasn’t any – when I was trying to do with video, there wasn’t any research tools out there that will help speed up the process and it’ll take me hours of research with one niche when it can be done in literally minutes.

Tyrone:

Exactly.

Charles:

So that’s what Video Shadow does. It’s kind of the SEO – video.

Tyrone:

Exactly what I’ve been looking for as well because I’ve been doing a bit of video online for quite sometime now actually and when I first started, I had no idea about SEO, and now that I have much idea about how videos were found and marketed and so forth and still doing it overtime, I’ve been looking around for a software that can actually help me find out what are the right keywords that people are searching on for video and that’s how I actually stumbled across your software called Video Shadow. It’s a real pleasure to be able to have you on it because it’s great to be able to hear directly from the source how your software works and I’m pretty sure a lot of people who are listening to this podcast right now would love to know how it can benefit them.

So would you mind Charles to share a little bit more about what Video Shadow does for people.

Charles:

Absolutely, absolutely. Well basically when you do research for video, we’re talking about video SEO right?

Tyrone:

That’s right.

Charles:

How to get your videos ranked in Youtube right. Youtube is the biggest, second biggest search engine next to Google and it’s growing everyday. More and more people are using it, it’s so mainstream now, it’s ridiculous.

Tyrone:

Hmm.

Charles:

So what you want to do is for video SEO, you got three main things you want to deal with, it’s your Title, your Tags and your Keywords or your Title, your Tags and your Description. If you optimize those three, that put you lifts and bounds above everybody else because 90% – 95% of everybody uses Youtube had no idea what they’re doing yet they usually rank at the top and so if you actually know what you’re doing and can create quality content you’re unstoppable.

Tyrone:

Yes within a market exactly there.

Charles:

And we’ve just done it over and over and over again with just different videos showing we can get just by proper video SEO using the tool that makes it so much easier than going out there by yourself and just searching for Youtube. We’re able to get top rankings on lots of different videos.

Tyrone:

So out of curiosity, I mean if you don’t mind, do you have examples that you could share that this has helped with optimizing some of the videos you’ve done?

Charles:

Ah yeah. If you go and type in Youtube weight loss -

Tyrone:

Yep.

Charles:

What’s the first video that comes up?

Tyrone:

All right let me have a look for.

Charles:

It might be different since you’re all the way in Australia so -

Tyrone:

It’s possible because I know that some of the videos that come up in overseas and States and also here a little bit different but I’ll type it in. Weight loss spelled L-O-S-S right?

Charles:

Yep.

Tyrone:

Okay the first video is Belly Fat Combat Member.

Charles:

Yep.

Tyrone:

Is that the one?

Charles:

That’s mine.

Tyrone:

Haha, wow. Belly Fat Combat – okay.

Charles:

Yeah that’s one of our clients right. And look how long it took us to get ranked to number one, we did that in less than 3 months.

Tyrone:

3 months. Haha.

Charles:

Look at the amount views and look at everybody underneath us.

Tyrone:

I can see there’s one that’s here that’s got 2.9million views which is done 1 year ago, few other ones 14million, that was done by Scoobie1961 which was done 4 years ago. So wow, you can see that those rankings there – you’ve actually killed those ones, oh not killed but moved above them.

Charles:

So and if you want to see how to video SEO, go ahead and go down to the descriptions and stuff and you’ll see all the stuff that we got in there.

Tyrone:

Okay let’s have a look then, I might as well jump straight in since we’re doing this live, this is pretty cool actually and I see that inside here you’ve got – okay first thing you’ve got your title which is Belly Fat Combat Member: Laura Dens Weight Loss Before And After. Okay so you got the keywords weight loss in there.

Charles:

Weight loss before and after, I mean you can type weight loss before and after will be at the top as well.

Tyrone:

Top as well okay. And then you’ve got here your link to Thebellyfatcombat.com/articles/youtube etc and then down here, that’s interesting. Now what you’ve done is you’ve created – you’ve got an article here. Is this right?

Charles:

Absolutely. Because Youtube, all they have to go on right now which they’re getting better at it although they have to go on is text. That’s how they rank your videos, text. The more text you have in there, the more they know what your video is about.

Tyrone:

Okay so that’s the key thing. I’m looking at it right now, as people don’t realize that it’s very important to put something descriptive inside your description like an article.

Charles:

Exactly, and you need to make that you got all your tags, they need to be inside of that article, and all of our tags as well.

Tyrone:

Inside the article as well you mean underneath the tags section or inside the article itself?

Charles:

Yeah underneath the tags section, take all your tags and stuff them inside your – your description.

Tyrone:

Ah put them inside and make sure – like for example weight loss is inside your article as well and before and after, weight loss before and after, etc. Those keywords are inside your article as well.

Charles:

So yeah.

Tyrone:

Excellent. Okay well, just now we talked a little about how you’ve done that, if we jumped back to the software, how does it work to allow people to be able to find the right keywords for that niche?

Charles:

Okay well it’s kind of hard when I can’t show you. I’ll talk about it quick though. Okay, so far in Video Shadow which is getting a major update from what it is now and anybody who obviously purchased it now will get all the updates for free -

Tyrone:

Yup.

Charles:

But the first project I have in here is something called Youtube Keyword Detective and what it does is it allows you to put in a keyword phrase, let’s use weight loss right.

Tyrone:

Yup.

Charles:

And then you can choose anywhere between 10 keywords to a thousand keywords, we’ll stick with 100 right now.

Tyrone:

Actually can I ask are you able to screen share your screen with me since we’re on Skype?

Charles:

Oh yeah.

Tyrone:

I might as well do that, I might as well record it because I’ve got it on screen right now so.

Charles:

Okay let me see if I can figure out how to use that. All right okay what do I need to hit?

Tyrone:

There should be a button that says Screen share – share screen there you go.

Charles:

Okay show entire screen. All right, can you see it?

Tyrone:

Yup it’s come up perfect. Thank you.

Charles:

Okay so let me do this over again here. Okay I have four projects here, I have Youtube Keyword Detective which is basically going to help you find a bunch of keywords. The Keyword Analyzer is when you type in a keyword and it will actually show you all the videos in Google or in Youtube for that keyword -

Tyrone:

Yup.

Charles:

And then you can look through and look at it by its tags, basically reverse engineered the top 20 videos okay. And you can take the keywords, you can check the descriptions and you can see how many backlinks they have, all the important stuff that you need to be able to get your video above there.

Tyrone:

Great.

Charles:

Okay and Video Analyzer is just the opposite of Keyword. You just put in the URL of the Youtube video and it’ll give you all the information.

Tyrone:

Ah.

Charles:

And this is designed more for people who do offline stuff for clients like if they want their videos ranked on Youtube or you get the URL, you can spot there and makes you work fast.

Tyrone:

It’s very smart to do it that way, okay.

Charles:

And I will be adding a feature where you can actually upload a list of videos so you can pull multiple clients videos at once so you don’t have to get one at a time.

Tyrone:

That will be a good function to have actually.

Charles:

And then the last one is Youtube Video Ranker, and this basically it just shows you your video rankings in Youtube.

Tyrone:

Ah okay, what your competitions or what you and your competitions is up to. How many does that list for you to see?

Charles:

Ah which one the Video Ranker?

Tyrone:

Yes.

Charles:

Ah it’s basically what it does, if I’ll answer your question, it’s – you type in your keyword and URL of the video and it’ll show you in Youtube where you’re ranking so you can – right there you can do all that stuff.

Tyrone:

Okay.

Charles:

So right now, it’s very simplified, I’m going to make it more advanced for in January you’ll be able to see that.

Tyrone:

Simple is good though, simple is good.

Charles:

Yeah, yeah.

Tyrone:

Okay so we’ll come back to the Youtube Keyword Detective.

Charles:

All right so here we go, let’s do – I’ll type in weight loss.

Tyrone:

Now for people who are listening to this on a podcast, you can actually see this on a Youtube channel which Charles will run through which I’m recording right now so don’t worry if you’re just hearing us on the podcast, we’ll give you an indication of what we’re doing and how we’re doing it.

Charles:

Okay I just went ahead and you saw how fast it pulled up the information. This is taken straight from the Youtube Keyword Tool so that’s what I’m getting all this information okay and I’m going to give you a little preference to that because the Youtube Keyword Tool is very primitive right now.

Tyrone:

Yeah.

Charles:

Yeah so you’ll see words in here that make absolutely no sense. Okay so I’ve got this broke up into broad, phrase and exact for you. Another thing that has added in here is the ability to see if you have a video for this keyword on page one of Google.

Tyrone:

Okay that’s cool.

Charles:

The way you want to look at this is if you do have a video on page on of Google, those are the keywords that you want to go after because that it’s basically you’re double-dipping. You’re getting two times a punch, twice as much traffic.

Tyrone:

Oh yeah, wow.

Charles:

See what I’m saying?

Tyrone:

Yup.

Charles:

So if it’s no, the chances are that it’s not a keyword that’s right to have a video on it. Or, it’s just too much like regular search that’s overpowering videos and it would take forever to get your video on there.

Tyrone:

Okay actually let’s just – let’s see as an example just so that it’ll be clear so people can understand. There’s a column that says Video on Google Page 1 and we’re in example right now weight loss.

Charles:

Right so in weight loss, there’s no video on Google page one. For weight loss transformation which that would be a word that you would think you have a video on because you want to see somebody’s transformation therefore there is a video on there. Weight loss journey same thing. Weight loss methods, no, weight loss tips, no. So what you can do is actually just sort this so you can put all the keywords at the top that have videos. You can kind of sort it that way or you can sort it by broad, or phrase, exact.

Like I said when we do this, as you noticed, Britney Spears comes up as the number one.

Tyrone:

Haha, that’s true.

Charles:

That’s why I said the Youtube keyword tool is primitive still so you’re going to get all kinds of crazy stuff like that pop up. But here’s a surprising one for you in Zumba. This is a really big workout in the States, I don’t know how it is in Australia.

Tyrone:

Yeah, it’s taking off here just like P90X here as I see P90X is down there too.

Charles:

Yeah, yeah it’s a huge craze over here and women love it for losing weight because you can burn like 1,000 calories in an hour, it’s ridiculous.

Tyrone:

So -

Charles:

So -

Tyrone:

So what I’m trying to understand here, sorry to interrupt you there Charles. It says there video on page 1, it says yes right now for Zumba and that’s just one word itself. So are you saying that this particular keyword should be a keyword we should be targeting or not targeting?

Charles:

I would say yes you should target this because if there’s a video on Google, that means if you can get your video at the top of the ranks in Youtube, chances are it’s going to show up in Google which means twice as much traffic for you.

Tyrone:

Ah got ya okay but Zumba itself is a brand name so it’ll be very competitive and also potentially you’ll be going some copyright issues there correct?

Charles:

Ah yeah. I mean with copyright stuff like that, many people get ranked for Britney Spears, people get ranked for 50cent.

Tyrone:

Oh yeah.

Charles:

So I mean it just – I’m not a lawyer or anything so.

Tyrone:

Got ya so do it the proper way I guess if you want to do it properly so maybe we’ll just stick with weight loss then the keyword weight loss. It seems to be coming down not too far actually, it’s only about five to six spots down. Probably a little bit more like seven spots down.

Charles:

Yeah I mean it’s – that’s a huge word.

Tyrone:

And there’s no video that’s on there that’s not even on page one.

Charles:

Right so that one was one that you can go after but I wouldn’t make it your main keyword. Your main keyword, you want it to be kind of doubled up on. So I mean – when I look at tags and descriptions of Youtube, I try to fill it up as much as possible like you saw how big my article was, it’s like 500 words.

Tyrone:

Exactly.

Charles:

I try to put like 20-30 tags typically.

Tyrone:

Oh okay that would be very good. Well that’s a really good tip there to do that.

Okay so looking just at the Video Shadow’s keyword research sort of tool here, what do you call this tool again? Keyword Analysis tool?

Charles:

This is the Keyword Detective.

Tyrone:

Keyword Detective.

Charles:

So basically you can just go through here, you hit control and pick a bunch of different keywords and then copy into the clipboard and paste it in your Youtube tags area.

Tyrone:

Ah okay so these are potentially keywords that people are searching on that you could use as tags so whenever Google is searching for you, hopefully these will be the ones that will come up.

Charles:

Exactly.

Tyrone:

Aha.

Charles:

So let’s go ahead and move onto the Youtube Keyword Analyzer okay. So this one – we’ll do the top 20 videos on this one and let’s do – what do you think, weight loss again?

Tyrone:

Sounds good.

Charles:

Okay.

Tyrone:

Remember this is a very competitive industry so it’s interesting to see how it’s working right now for videos.

Charles:

Okay so here you go. Okay right there is my video number one and it makes out so much easier because it takes out all the noise on this one -

Tyrone:

Definitely.

Charles:

You can see the statistics.

Tyrone:

Yeah I’m looking at it right now, it’s so simple, it’s just the whole list of all the videos that are ranked currently on first page of Youtube. Is that what it’s supposed to do and shows you what’s there?

Charles:

Yeah it just shows you everything. So you can check the titles, you can compare the titles, you can look at the top titles, the ones – the top three here and see what they’re playing there in their title, so if you want to be at the top, you better have something close to what’s in their title.

Tyrone:

Ah, that’s very smart.

Charles:

Your views, I’ve vested a new feature that I’ve added, it’ll be out in January so that you can all sneak peek at this. I’ve added the average for the top 10 results. Basically, in top 10, this is what you need.

Tyrone:

That’s quite a high number of stuff. 3 million worth of views to be at average. Hmm.

Charles:

Yeah this like I said this is just an average. Some of these guys have got 40 million views like seriously.

Tyrone:

Yeah that’s right.

Charles:

But there’s hope because I’ve got 51,000 views and I passed this guy up.

Tyrone:

Yeah.

Charles:

If you know what you’re doing, it’s not that hard. The next thing you can do is right click on this and actually get the backlinks data. So right here, you can see all these videos that are actually linking to my video or different websites that are linking to my video. And if you do that in your competitors, you can actually just go to those links and try to get your own link on there.

Tyrone:

All right so now you’ve raised a very really good question, a lot of people are asking about backlinks. I’m not 100% sure but I assume that Youtube looks at your video if there’s a lot of backlinks there, it would probably rank it up high. Is that the case?

Charles:

There’s big argument about that, but it is.

Tyrone:

It is.

Charles:

I would 100% say that backlinks are huge when it comes to video.

Tyrone:

So the same strategy or seamless strategy applies in Google, the more backlinks you’ve got to your website, the high potential chance that you rank up high. So the same thing applies here. The more backlinks you drive to that particular link, is it like Youtube.com/watch etc, is that the link that you submit to drive backlinks back to, to be able to rank it up high?

Charles:

Yes.

Tyrone:

Okay.

Charles:

You want to drive it back to your video link yeah.

Tyrone:

Okay so straight to the video and when Youtube sees that, there’s a potential that it would drive it up high and therefore rank it up higher. And with those links, do they have to have the anchor text as being say like weight loss – or can we just – backlinks?

Charles:

Ah yeah you would want your keyword so it would be weight loss and your link would be your Youtube link.

Tyrone:

Okay so for the people who are listening to this podcast, if you don’t understand what a backlink is, I’ll just explain that. It’s firstly it’s a link that’s coming from another site and particularly it’s going back to say for example this video that you’ve got here. And then when I asked Charles about the anchor text which is just the keyword that goes next to your backlink or on top of your backlink, that’s very important. And in this case, we’re talking about weight loss. So when we’re talking about weight loss, we want to make sure that you put weight loss as being your keyword and then that link that you’re potentially going to be clicking is the video link of Youtube.

Is that correct to say Charles?

Charles:

Yup.

Tyrone:

So at the moment, I’m looking at your top one there and we see that there’s 896 backlinks to that particular video or something like that. 896 if I remember.

Charles:

Yeah 896.

Tyrone:

How many backlinks does the second or the third have for example?

Charles:

Okay so let’s go look.

Tyrone:

Is there any way that you’ll be putting a column there for number of backlinks so that’ll be easily skimmed through?

Charles:

Probably not. Because with the way it’s setup, it would crash a lot, it would crash the system because Yahoo doesn’t like that.

Tyrone:

You’re using it too much.

Charles:

So yeah. They get bad.

Tyrone:

Okay.

Charles:

So this one has got 211.

Tyrone:

Ah so you’ve already beaten that just by putting a few extra hundred above.

Charles:

Yeah, yeah like I said, I mean this is just one thing to look at. There’s so many different factors. That’s the one thing about video SEO, is there’s so many more factors to go into it besides on top of the regular SEO.

Tyrone:

Okay would you mind sharing with us what other factors that they can actually -

Charles:

I’m actually – I can show you.

Tyrone:

Oh okay.

Charles:

Okay, Title, Views, Comments, how many comments, how many favorites, how many likes, the Age, your Tags, how many tags you have, Category you’re in, there’s Description, and your Youtube channel, how many videos that you have, how active are you on Youtube. And the more videos you have, the more likely you’re going to have your video rank higher. So all those together is what’s going to get your video up to the top.

Tyrone:

Wow, that’s actually a lot more criteria than for say Google by sounds of things.

Charles:

Yeah what the Video Shadow, I mean I made what I call my Video SEO Blueprint and it lists I think like 70 different video SEO things laid out in blueprint so it tells you what it is and what need to do to optimize that area. So for comments, it gives you like 3 or 4 different ways that you can boost your comments or getting likes, or getting all these, it just gives you a bunch of different ideas and ways to boost those.

Tyrone:

That’s great.

Charles:

So the idea is the more that you do for each of those, the faster and the higher you’re going to reach your video rank.

Tyrone:

Okay. That’s very, very helpful there. I’m pretty sure that a lot of people probably gained a lot – yeah definitely use that. I’m already learning a lot as well because I didn’t know that all these factors would play a part. I was just focusing on probably 2 or 3 of them but now that you’ve opened up my eyes, there’s a lot more to do.

Charles:

That’s little more advanced. You know like I said title tags, if you do that and you do that well, that will get you a lot, that’ll get you far.

Tyrone:

That’s great. Wow I mean that really covers a lot of it. That’s two parts in your Video Shadow software. What are some other nifty stuff or ninja stuff that you can show me here.

Charles:

Ah let’s see. We can go here – let’s do this guy. We can view his channel.

Tyrone:

Wow, as you can see or if you’re watching this, there’s a lot of stuff, it’s very comprehensive this particular software.

Charles:

Yeah so here’s his Youtube channel and this tells you how many subscribers he has, how many channel views, how many total video views, the PR of the channel.

Tyrone:

It’s not very high at all, it’s zero.

Charles:

Actually that’s wrong, I might have to get that fixed. I mean it count great. Youtube changes stuff to a software, you always are constantly updating. So I will definitely look at that for you.

Tyrone:

I was going to say how was it possible he’s got a PR 0 when he’s got 14 million views.

Charles:

Yeah he’s got like a PR 6 or PR 7, would be my guess. He’s got a lot of videos.

Tyrone:

It’s all to do with weight loss as well. Body transformation, 12 weight body transformation, there’s quite a lot here.

Charles:

Yeah all these guys typically they just mute your mouth and all their videos will be just for weight loss and they’ll have multiple channels instead of putting videos on one channel.

Tyrone:

Ah.

Charles:

That’s what you should do if you want to keep it as focused as possible.

Tyrone:

For each channel -

Charles:

Yeah you don’t want somebody go into like if you’ve got like 10 different niches, you don’t want to make them go to your Youtube channel and looking through and be like okay, this guy is really not an expert. He only knows – he has one video on weight loss, five on dog training. This doesn’t make sense.

Tyrone:

Yeah that’s very smart actually because then that way when you choose your channel name as well, you can choose the niche that you’re going to focus a channel on it too.

Charles:

And if you can choose a keyword as your – or have the keyword in your channel name -

Tyrone:

That’s even better.

Charles:

Yup.

Tyrone:

Excellent.

Charles:

So my video channel name is Video Shadow Marketing. So I’ve got my name in there plus marketing so I’ve got video marketing in there.

Tyrone:

Oh that’s a smart move, very smart move.

Charles:

So – yeah.

Tyrone:

So we’re looking over here now, this screen that you brought up, it just showed all these videos, now we’re jumping out to the other one. If we exit out of this one, I’m just curious if I’m doing analysis, because I’m always sort of refering back to Market Samurai, and I’m not sure – have you used Market Samurai yourself?

Charles:

I have it yes.

Tyrone:

With Market Samurai, you know how in the third module there’s the competition analysis where you can compare how your competitors are doing by their PR, by their backlinks and all that kind of stuff, is there something that is similar to this in video shadow for us to determine whether or not the market is feasible to jump into?

Charles:

Ah well here would be your PR like I said it’s broken so I got to fix it but this will give you the PR of all the videos in this niche. The average is going to help you, just like I said going through the comments, these are just your averages on everything or this is going to be statistics for everything.

Tyrone:

Hmm, so -

Charles:

So that count the competition module when you compare.

Tyrone:

But like say for example for beginner’s perspective like if I’ve never used a software like this or I wanted to see quick and easy way to find for me say for example weight loss right now I’m looking at, is there a specific formula you can share with me on how to determine this is the market because like now you’ve got the top ranking for this but how did you determine that weight loss was a good market for you to jump into when there’s so many thousands of other videos there?

Charles:

Haha, well ah okay here’s the secret. Youtube is still very, very young and you can break into any niche. I’ve broken, I’ve got a video in gaming which is another huge, huge niche for Nintendo. I had a video at the top. Music, one of my friends, we’re helping him and his channel and I’ve gotten, we’ve gotten probably 5 or 6 of his videos in the top 3 right underneath the artist, like the actual artist. So one of the songs was Demi Lovato’s Skyscraper.

Tyrone:

Oh okay.

Charles:

That’s pretty popular song, he’s like number 3 for that song.

Tyrone:

That’s amazing.

Charles:

Yeah.

Tyrone:

But what have you done though because you’ve done your research using Video Shadow but what did you do to be able to get those videos up to those rankings? What are some of the techniques that you’ve implemented besides putting in the title and description because there’s probably other ways you’ve got to encourage that to happen right?

Charles:

Yeah I just basically followed that Video SEO Blueprint that I get for. There are 70 different things so we’re just trying to maximize as much as possible. Backlinks, that’s one that people leave, embedding the video on other blogs -

Tyrone:

So that’s something that somebody else has recently shared with me. I know a good colleague of mine, he said the same thing. So this is true that embedding does help?

Charles:

Oh yeah absolutely.

Tyrone:

Oh okay. That’s a really good tip there. So something like title, description, tags, that’s really on-site kind of Youtube stuff that we’re looking at, things that we visually see, but then we’ve got backlinks, we’ve got embeds, comments, likes, those are some of the things that you just – I shouldn’t say likes and comments that you can’t see but the backlinks and embedding is something that you can’t see that a lot of people overlook.

Charles:

Yes.

Tyrone:

Yup, that’s very, very intersting. Very interesting. I’ve definitely learned a lot from that one there. All right well, I’m really impressed by this. Anything else you want to share with us on Video Shadow and yeah, probably at the end I want to actually refer too for people to check it out as well.

Charles:

Yeah I mean that’s basically – in the nutshell like I said I’m going to be adding a bunch more stuff to it. I’m trying to keep it as simple as possible, and making it easy to use as possible but making sure that you can get all the information that you need fast.

Tyrone:

Excellent. And you mentioned to me there’ll be a Mac version coming soon too which I’m excited to get.

Charles:

Yes I do plan on making a Mac version.

Tyrone:

That’s really good, I’m really happy about that. Yeah I’m definitely looking forward to it. Well I know that a lot of people probably want to find out how to get in contact with you and how to get hold of this piece of software, is it okay if I put in a link down below this video as well and also below the podcast so people can actually check it out as well?

Charles:

Yeah absolutely go ahead.

Tyrone:

And it’ll probably be an affiliate link so just letting people uprfont know and if you do purchase it through my link, I just want to thank you for that as well. Anything else I should probably mention to other people, Charles, is it the report that you’ve got on your site as well that you can download, the SEO Blueprint?

Charles:

Yeah, when you go to download the video, it’ll be right underneath that’ll say download the Video SEO Blueprint.

Tyrone:

Okay great. Well definitely check that out. I know I’ve definitely downloaded and purchased the software myself I started using it. I’m still going to get through that blueprint and I’m glad I got you on the call to ever chat to you about that because it’s got me excited to getting to those things as well about video.

As you probably know, Charles, I mostly talk about outsourcing. I focus now specifically on outsourcing videos. How can potential like video editor or virtual assistant help with the – with using this software to help anyone get their rankings up higher?

Charles:

Ah one would be to actually – this is really easy. When you download the video, make sure that the filename as your keyword in it.

Tyrone:

Ah okay. So you’re saying like for example weight loss, weightloss.mov or weightloss.mp4 and then upload that into Youtube for example?

Charles:

Yes.

Tyrone:

Really? Ah.

Charles:

Little sneaky one for you.

Tyrone:

Yeah thank you, I owe you a lot man.

Charles:

No problem.

Tyrone:

Oh it’s been a pleasure. Well Charles how can other people get in contact with you if they wanted to find out more or speak to you directly about that software?

Charles:

Ah they can just send me an email. My email is at videoshadow2, the number 2 gmail.com.

Tyrone:

Well it’s been a real, real honor to be able to have you on here and I’m specifically to a source, the person who developed this software, it’s been great. I’m pretty sure that I’ll be getting you back onto another call because I’d love you to share with us the new version once it comes up. And once it comes up on a Mac, I can’t wait to share it as well and share to people how to use it. I’m not rubbing it in but the Mac’s important.

Charles:

Hey I understand, like I said after I get my final updates down there, I’m going to send it over to a developer that work on Mac version so.

Tyrone:

Well you’ve really done the hard work for me so I really appreciate that.

It’s time for the Outsourcing Live quick tip. If you know with regards to ranking your videos on Youtube, Youtube actually has a few criteria to get your videos to rank up higher. Say for example search term like for outsourcing or for weight loss or anything like that, Youtube looks at various factors. And one of the major factors that Youtube looks at when you do upload a video is the amount of backlinks it has with that particular video. And on top of that, obviously the titles, descriptions, all the rest of those stuff is very, very important but backlinking is also another strategy that you could help boost you rankings for your videos and to get more traffic to those videos back to your blog.

Build Backlinks For Youtube Videos Using SEO Link Vine

So what I’m going to suggest to you right now is a new service that I’ve been using. I know this service has been around for quite some time, but I’ve only been recently recommended to use this service by Gideon Shalwick from GideonShalwick.com and he uses this as well from what I understand to link or add more backlinks to his videos and it’s helped driven a lot of his videos up to the top page of a lot of keyword terms such as how to get more views on Youtube, how to get more – how to rank high in Youtube, etc. And those are some just of those key terms that he’s focused on and used backlinks to drive more to it.

So I’ve been using this and in the past I’ve been using another software but I’m switching over to this particular software called SEO Link Vine. And it’s apparently being really, really good and I’ve been using it now to be able to get traffic also back to my videos and also back to my site. Now if you want to check it out, all you have to do is simply go to Outsourcinglive.com/SEOlink L-I-N-K vine V-I-N-E.

And that will take you directly there so you don’t have to type that really, really long link in. And basically you’ll see a little page here just explaining how this whole SEO Link Vine works and basically all you have to do is submit content here and the backlinks will be generated for you to your videos. And it’s a very effective and quick way to be able to leverage of.

Now if you’re looking to use this to create more backlinks for your website, I don’t recommend it because what will happen is that it’s potentially very, very powerful that may get your say website flagged by Google. So I would only recommend using this software to drive lots and lots of backlinks to very high ranking sites like Youtube, article directories, Squidoo and those ones that you own. So if you’ve got a Youtube channel and also you’ve got Youtube videos then there’s no problem driving traffic to these videos at all or drive more backlinks.

So check it out as I mentioned. You can see this as well at Outsourcinglive.com/SEOlinkvine and you can also click on the link on my shownotes on this episde which you can also download or see at Outsourcinglive.com/episode20.

Now, if you like more resources like this one, you can find them inside Mass Outsource Mastermind along with video tutorials and step by step instructions showing exactly how I use them. To get a 30-day no risk trial membership to Mass Outsource Mastermind, simply visit FreeVideoSet.com. Until next time, I wish you success in your quest for outsourcing.