A few days ago, Pat Flynn and I announced that we’d be doing a niche site duel. Well if you’ve been following Pat, he says his behind on the challenge and that’s partly true. I am a little ahead as my site is up and we have articles written, but that shouldn’t stop Pat from potentially winning!

Well, before I go any further I want to share with my strategy on how I picked my niche market:
Part 1:

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Part 2:

• See Niche Site Duel hub to watch all other videos
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Transcription Of Video

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Hi it’s Tyrone from Tyroneshum.com. Firstly, a big big thank you for coming onto the site and also participating in the challenge and also leaving your feedback and showing the support both Pat and I have been extremely, extremely overwhelmed for this and was so, so happy for you to be there to be there watching us and learning from us as well. So, hopefully what we do will provide you some really, really good value on everything that we do.

All right, so as I said I’ve brought probably what I wanted to share with you today exactly how I go about searching for a niche market and also what market I’ve chosen as well so that way you can see what’s going on. I did have a little bit of a headstart in front of Pat on Monday. Pat was telling me he hadn’t started until probably Tuesday or Wednesday to choose his market where I already had chosen that, or actually my team had chosen that for me and done the research already on Monday so I was up and ready to go. At the moment, I’m currently getting the articles currently produced and we’re getting the website completed. It’s almost finished in its development stage but I’ll show you that in another tutorial.

What I want to share with you today is exactly how I went about or how we went about looking for market in the niche topic that we’ve chosen. So let’s start first. The first thing we’ve done is…we’ll go through and actually look at how we go about it. First thing is we go through and go to Clickbank to find a particular product and that particular product will help us determine whether or not we can go into that market. I know that there’s usually different ways to go about searching your niche market. You can choose it based on your passions, you can choose it based on what things you don’t like, something similar to what Pat’s done. What we’ve done is we’ve just gone directly on Clickbank and just looked at different topics that are available there and decided based on those topics which ones we’re interested in going to and we’ll jump into those.

I can also share with you as well, we based our strategy a little bit very similar to Adam Short’s Niche Profit Classroom so as it’s very simple and his strategy’s quite simple as well, so we’ve just taken that on board and start to implement it as well. All right so the first thing is go to Clickbank and simply click on Marketplace over here. What I usually do is once we’ve gone in the Marketplace, I’ll click on the Advanced Search here too. Once I’ve clicked into Advanced Search, what you’ll find is there’s going to be a lot more categories and also a lot more detail fields you can fill in. The reason why I don’t just jump straight into the Marketplace to find a product straightaway is because I want to filter it straightaway so I don’t have to go through all those products because there are thousands and millions of products inside Clickbank.

I don’t usually type in the keyword, not that I need to but the most important thing is to determine the Category that I want to go into and there are few categories here which makes it very easy. The category that we chose and jumped into was Parenting and Families because the virtual assistants, my virtual assistants are actually very interested in that topic so I said just choose the topic that you’re interested in and basically go from there. So we’ve chosen Parenting and Families and then make sure we also choose a Gravity. We chose a gravity that was greater than 7. The reason why we’ve chosen gravity greater than 7 is because it goes to show that our product is actually selling and affiliates are selling products. Anything above 7 means that the product is going to sell and you don’t want to go for anything less than 7. Zero basically means that the product doesn’t sell and just sits there and no one else is promoting it so anything above 7 is great.

So we’ll click Search and then from here onwards, you’ll be populated with few products that are available in Clickbank and showing right here now there are 13 products in the Parenting that have gravity greater than 7. So I’ll just scroll down…okay we didn’t choose this first product because we were not interested in talking about pregnancy but what we did choose was “Plan your baby boy or girl” which had a gravity greater than 7 which is around 31.32. From there, what we did was we took the keywords that we saw in the description and what it could be targeting and it seems like the keywords here were “baby gender planning”. All right so now that we’ve chosen the product that we want to sale which provides quite a high sale, it says here the highest payout commission here of $47/sale in $17 one-time offer which means that it’s showing it’s selling for about $30. I didn’t really say look choose the one that was highest paying but basically we chose something that was reasonable and something with a reasonable high payout is good as well and that’s how we go about choosing a product, okay. And also, choose a product that you’re interested in as well that potentially may have a market. So once we’ve chosen that, we’ll just highlight “baby gender planning” and what we do next is to jump into Google Adwords tool and you can find the Google Adwords tool directly through Google search and once you’ve gone there, you’ll be taken straight to this page. I’m still using the old Google Keyword Tool right in front of me. There is an option to use the new one but the old one I think works better and provide you the results a lot faster and quicker too. So what we’ll do is we’ll go right here, enter one keyword and phrase per line and I’ll put in baby gender planning. So I’ll click there and it’ll pop up with the list of results down below.

What we want to find is anything with Global Monthly Search Volume of 100,000 above which would be basically the terms which we’re going to be choosing from. Anything below, you don’t get very much traffic from that way, anything above 100,000 there’s potentially traffic from people searching for it. So that’s the first thing we get to do, it’s to determine which keyword that we want to optimize for and use for our domain name and also what we want to write our site will be all about. And what we found is there are “gender predictor”, “gender prediction”…one thing I just want to mention is don’t choose anything that has “free” or like a calculator or anything of that because people usually just want those things for free. Ultimately, what we want to look for are…keywords that are going to be money-making keywords and this is what I’ll talk about in short moment as well and how we chose this. So “gender prediction” is something that’s above a 100,000 and we ended up coming on this or using this particular word was because “gender prediction” had a broad keyword search of 135,000 and we’re going to be targeting at “baby predictions”. So I’ll go here and I’ll type in gender predictions. Okay so we chose baby gender predictions, so gender predictions and when we did a little bit of research with gender predictions in Google, so I’ll just copy this and jump into Google, this is the part where you’ll be finding out about a competition to see what’s going to be or how many websites are competing for this keyword term. So I’ll put this in quotations basically to see how many people searching this. So as you can see the gender predictions, it shows that there are actually 7,190 results and what I also see as well is based on these results search, I’ll go through and have a look at each individual website. And one thing I just want to mention as well is to install a plugin called SEOQuake. This plugin here allows you to determine straightaway just at a glance what the PR of each site is.

Now I understand that Pat has Market Samurai which I also do have as well. I don’t…I haven’t used Market Samurai in this instance because I wanted to actually show you the free method of how to do it without having to purchase Market Samurai. So basically what we’ve done is that we’ve done gender predictions and displayed 7,190 results. If you’ve got SEOQuake installed which is over down here, you’ll that it’s active which should bring up these little things that says here PR4, PR4, PR3, PR3, PR3, etc. Now, what I’d do is I’ll add up all these ones…okay 2, 3, 4, 3, etc and just basically add those all together and that should give you an average and that average number you go to divide it by ten or how many lists you got in there. What I found was when I added all these up, it gave a number over 3 which meant if it’s got a PR3 and above, it’s quite hard to actually to optimize for and get yourself ranked on search engine so therefore this particular term “gender predictions” is already in itself quite competitive and that’s kind of market you want to try to avoid. You want to try and find websites that have 0, 1, 2 at most and when you add them up, it should be between a figure of 0 to about 2 to 2.5 PR. Anything more than that, you’ll probably just want to keep away from. Okay, so that’s basically how we did that.

Now after testing a few more keywords which I won’t go through in this step and process exactly how we did that in detail but I’ve gone through which ones and we actually came across “baby predictions” and what you’ll see here, it came up with 2, 3, 3, 2, 0, 0, 0, n/a, n/a, 0 so it was looking good. And I’ll show you exactly what happened, this is the thing when I got my virtual assistants to do research on the markets, I asked them to come up with top 10 markets that have those results.

All right so in front of me, the one that we chose based on all these different markets that we did research on was “baby predictions” and after adding all those numbers up, it actually came up to 0.7 which was a very, very good number for the average PRs that we totaled up together. And also these were the other markets that we did research on as well — Health and Fitness, Home and Garden, etc. and out of most of them just had a good result. The reason why is because it said good here and also excellent. But basically those two markets that we could have jumped into, one was Celiac Recipes which is on Cooking, Food, Wine and Special Diet or Parenting and Families which was baby predictions and that’s how we came about searching all that and putting all that together. All right so the next thing that I want to show you right now is how we found whether or not the market is good. So I’ll jump over right now.

There’s this thing called the MoneyWord Matrix. And what it is, is all you have to do is simply just run the searches which is basically what I’ve shown you and plug in those numbers. Once you plug in those numbers, you’ll see whether or not it’s a good keyword, or excellent keyword, or fair or poor keyword. Based on the results that we’ve found, I want to show you right now. Let’s say for example “baby predictions”, it had 11,100 results and we’ll jump back to and run the keyword results, it was between 10,000-20,000 so therefore it’s in the column right there now. Then the next thing is to look at the monthly volume searches. Based on the global monthly volume searches, we got 40,500 to display so if you look at that, it’s basically the monthly volume searches was more than a thousand which is a good thing and therefore that word, or that keyword is actually good. So that’s what you want to be able to find. If you can find that kind of keyword or that kind of market, then you already got yourself a good start and that’s how we determined this here to be good. All right so what happened was we did some research and babypredictions as a domain name is not available, but we are able to get mybabypredictions.com which is available. So that’s what we’ve done it’s that we’ve chosen this one, the website’s being setup in WordPress and the next steps is to basically fill this with content and start our search engine optimization process.

All right, I hope that goes through and explains to you how I went through that process and how we determined all of the markets that who are going to get into and finally came to this one market. If you have any further questions, feel free to ask. I hope now that you can see how Pat’s strategy and my strategy is going to be…you know, quite competitive and also challenging. I’m quite excited to share this all with you because we’re going to see some really good results very soon. I should also mention too it’s that everything that has been done so far has been outsourced to my virtual assistants and my team of yeah, programmers as well so they’ve been doing this as well for me. All I’ve been doing is just making sure and overlooking whole process.

All right, any feedback, comments, anything you want to share with me, just feel free to leave it down below and I’d love to see how things are going. If you’re participating in our challenge, also share with us how you’re going as well and we’ll keep track of what’s going on. Anyway, that’s it for me today. My name is Tyrone Shum, so I’ll talk to you soon. Thanks very much and have a great day. Bye for now!

[/spoiler]

Tools I used this video:

• Clickbank
• Google Keyword Tool
• Money Word Matrix

So by now you can see how I went about choosing my niche “baby predictions”. In the next tutorial I’ll be showing you how I set up this website and I’ll also reveal the domain name I choose for this niche website. If you found this tutorial useful and want to add anything else, please leave a comment below, or please share this via Twitter and Facebook with your friends.

To Your Lifestyle Business Success,

Tyrone Shum
Searching For Profitable Niche Markets